When I sat down to write this copywriting tips article I was going to give you at least ten to fifteen tips and talk a little about each one. But, then I started thinking about what would be most important to me in the sales process. So, I decided that I’d give what I believe to be the three most important copywriting tips and believe me they work.
As a professional copywriter I use a number of different techniques but when it all boils down to it I really start every campaign using these methods. These copywriting tips are the basis for success in every copywriting job that I do.
Top 3 Killer Copywriting Tips.
#1 – Write From First Hand Experience – This is the most important of these copywriting tips. It is vitally important that you do not start working on a piece of copy until you have studied the product.
I don’t mean just glance over it, I mean study.
Make sure that you know and understand each and every benefit and recognized all of the selling points.
Talk to the product developer, talk to buyers, talk to everyone that you can.
If you’ve taken the time to learn everything there is to know about a product creating compelling copy is just that much easier.
#2 – Understand the Market – Determine the demographic that you will be targeting.
Who are they, How old are they, Do they live in a specific geographic location, What is their average lifestyle, The more that you know about your target audience the better you will be equipped to create killer copy directed right at them.
If you can get inside the head of your target audience the world is your oyster, all you have to do is pick the pearls.
#3 – Talk To Your Prospect – When it comes to writing copy there are many copywriting tips that I could give you but the best is to talk to your prospect as if you are talking one person.
Try to write in a conversational tone using words like “I” and “you.”
Sure thousands of people may read your copy, but they only read it one at a time. If you can make your reader feel like you are speaking directly to them, you will make sales.
#Bonus Tip – Outsourcing – If you are new to copywriting, don’t have time to do it, or just don’t have the knack for it then you should think about outsourcing the copy.
A professional copywriter with a strong track record is an option that could mean the difference between the next best thing and yesterday’s news.
Mini Copywriting Tips
Here are a few mini copywriting tips to help you understand the art a bit more.
Make your copy interesting and use as much space as you need, there is no such thing as too much copy.
Avoid trying to be funny since in most cases humor does not translate well in text.
You shouldn’t be afraid to ask for a sale. Try sprinkling call to action in the appropriate places throughout your copy.
Writing killer copy is an art. It takes time to learn exactly how to manipulate the mind of your reader. If you choose to write your own copy learn about the product, the market, personalize your copy, or hire a professional.
This list of copywriting tips may not be huge but I believe that they are the most important that you will ever learn.