The Significance of Choosing The Right Copywriting Services Provider

It is a well-known fact that some words grab your attention in any article or write up. Hence, anyone who is engaged in a business and anyone having a website will have to ensure that the content they put up is unique, relevant, and informative. No one has the time to go through realms of worthless information. We live in a fast-paced world and everything happens in a matter of seconds – this involves the decision making as well.

There is a lot of competition in every field and the web surfers are just a click away from the rest of your competitors. Although you might be selling the same product or offering the same services at affordable rates, you will have to ensure that the net surfers notice your presence and think you have something unique to offer. So, if you have to do things in a professional manner it is important to engage the copywriting services of a reputed copywriting company.

It is imperative that you choose the best copywriting services as this will help in making all the difference. These are professionals who have years of experience and the necessary skill to produce the best content. Writing is a special skill and whether it is a blog or a marketing campaign, a good copywriting company will have experts in this field and they will be able to write content that have all the right qualities to grab attention and convince the reader as well.

These copywriting services will help in providing content that not only attracts potential customers, but will also guide them to choose your products and services over the others. This can only happen if the customer is absolutely convinced that he/she is getting a better deal. So, the information that is provided by the copywriting company will not only help in arousing interest, but this will also help in sealing the deal.

The main aim of these service providers is to ensure that you keep the focus on your business goals. In order to help maximize your business goals, these copywriting services will plan your content structure accordingly and analyze market dynamics as well. When there is a better understanding of all these important aspects, it becomes easier to reach your target audience. It also helps in getting a better understanding of the psychology of the customers as well.

A good copywriting company will understand that it is important to have gentle persuasive skills and they will also be in tune with the changing trends in search engine optimization. As there is so much of competition, you must choose copywriting services that offer value for money. The content that is written will be fresh, informative, and it will engage the readers and keep their interests alive. A reputed copywriting company will also be able to give customized solutions for every client in order to meet the unique needs of the clients as well as their businesses. Choosing the right company is absolutely essential as it makes a world of difference.

Tips to Choose a Good Business And Civil Litigation Lawyer

Why someone should really look for a lawyer, The answer is when you have a conflict or when you fear losing profit. Lawyers delve into the nitty-gritty of all the human problems that someone can imagine. They are paid to extricate clients from the emotional or financial nets in which they have become enmeshed or to find ways for the clients to escape being netted.

If you own a business in Ventura County then at some point you are going to need a lawyer. Contrary to popular perception, lawyers do more than just solve problems. An experienced small-business lawyer can help you to start your business, look over and negotiate proposed leases and prepare contracts. Attorneys help you comply with regulations, which govern everything from finance and credit to incorporation and zoning. You will need a lawyer if you acquire an intellectual property, engage in litigation, sell your business or file for bankruptcy, for instance.

Business lawyers are professionals who have experience and knowledge of issues that surrounds the starting and running of a business. They are typically generalists who have a working experience on a wide range of issues, from copyright and trademark to tax and employment law. Some larger law firms have attorneys specializes in specific areas. The best way to find a small business lawyer in Ventura County that works with small businesses is to ask acquaintances and friends who have small businesses.

If you are involved in a legal dispute between two or more parties that may result in monetary compensation or some specific performance rather than criminal sanctions then you need a Ventura County civil litigation attorney. When you hire a civil litigation attorney, he will examine your case rigorously and determine whether or not you have a claim. The attorney will file the complaint and represent you in court, while things such as monetary damages will likely settle before trial. Hiring a Ventura County civil litigation attorney can relieve a lot of stress because the attorney will be managing and litigating your case. An attorney will ask you whether you want to go to trial or want to settle the dispute, meaning that ultimately you are still in control of your case’s direction.

You can ask your friends or relatives for references of any small business lawyer and civil litigation lawyer around your neighborhood. They should have enough legal and business experience to handle your routine work and to represent you efficiently in case of any legal problem. The attorney you choose should be reliable and accessible through different means, such as through phone and email, so you have multiple ways to reach them in case of an emergency. A business lawyer should also have extensive knowledge about the various contracts, licenses or permits required to run your business in your state whereas a civil attorney should be well versed about crime, personal injury, landlord/tenant disputes and motor vehicle disputes.

Work Operations of Law Firms at Southern California

Work Operations of Law Firms at Southern California

A law firm is a business entity formed by one or more lawyers engaged in the practice of law. The main role of a law firm is to advise clients, whether they are individuals or corporations, about their legal rights and responsibilities and to represent their clients in civil or criminal cases, business transactions, and other matters in which legal advice and other assistance is sought. Law firms in Southern California range in size from sole practitioners to firms with literally hundreds or thousands of lawyers. There are four categories of lawyers: sole practitioners, small law firms, mid-size law offices and large offices. Sole practitioners can be excellent lawyers; the benefit of working with sole practitioners is that your case is not going to get lost in the shuffle because it is not going to be handed off to any other attorney.

The qualities of successful law firms Southern California are that they have backup or additional help when it is needed. They should have shared resources, such as technology, library, forms, research and other work products. The law firm should have expertise and access to others with different disciplines, also highly trained associates, legal assistants and support staff. The management should be more sophisticated and skillful. The lawyers should give emotional support, encouragement and personal recognition. The law firm should be flexible enough to allow lawyers to be more involved in community and bar activities.

A law firm cannot operate as a collection of practices, which have no interaction with one another. When individual practices merely exist under the same roof, internal competition, hoarding of work, suspicion and jealousy develop naturally. Successful law firms must have a focus or reason for being, and each lawyer should develop specialized expertise consistent with the firm’s mission. A law firm in Southern California typically has employees in addition to the lawyers and knowing who these people are and what they do may help you to be a more informed client and thereby facilitate the effectiveness of your lawyer’s representation. Typically, the hierarchy can include any of the following people like Partners, Associates, Contract Lawyers, Of-counsel lawyers, Law clerks, Paralegals, Legal Assistants, Legal Secretaries, Receptionists, Investigators, Administrative Personnel and Marketing Directors.

The well-known business maxim “the client always comes first” applies to several law firms. All decisions and efforts must be focused on what is in the best in the long-term interests of the clients. Client communication, service and needs are paramount concerns in firms with this kind of attribute. The firm’s culture is a complex but usually cohesive amalgam of a firm’s ideas, customs, values, personalities, backgrounds, relationships and skills. It is honed over time, reshaped periodically by both internal and external factors, and manifested in its lawyers and how they practice and relate with each other. It reveals itself in how decisions are made, their ethics, communication styles, how information is shared, attorney relationships, significance of meritocracy in advancement, morale, the reward system and how employees are treated and recognized.

Need of Copyrighting For Bloggers

Need of Copyrighting For Bloggers

Bloggers generally want their message to spread across the internet. If you are a blogger and write good content, you must have copied your work and other people across the internet must be copying it too. As long as the copied work is used for the popularity of your work and the content advertises your true message, it is in your interest. But if the blog is used with some other name and your purpose is violated, this will be an infringement of your copyright.

Most bloggers do not consider copyrighting their blogs as they want to invite people to copy their work and make the message known far and wide. But copyright does not only stop such reproduction, it also asserts the creators authority over his work. You may not object to your project being copied but if the essence of a good message is violated, you will have problems. Say if you use your message for a social cause, and the reproducer used it to his own benefit, the true spirit of your message is destroyed. If you have copyrighted your work, you will have the authority to challenge this act.

Once you register your work with the United States Copyright Office, you can put a copyright symbol on each of your blogs to discourage plagiarism. This act will certainly discourage 50% to 75% people involved in violating an author’s moral rights but the other hardcore thieves cannot be stopped. There are some people belonging to the new generation who do not believe in copyright facts and they think any information available is everyone’s right. Such people never give credit to the author and believe it is their right to use the content in any form that they wish. For such cases, the assertion of a legal authority is a necessity. This is where a registered copyright comes to the rescue.

Copying content off a blog and spreading out the message in its true essence with credits to the author is perfect but when the author’s name is eliminated, that is not right. Even if the blog is not registered, the author of any tangible work has moral rights and the copyrights exist whether registered or not. Certain people who wish to help you spread your message, copy your blog and leave a link on your website. You can contact them later and show our gratitude. The others who want to violate your purpose will never use your name with your message nor will they respond to your emails that you send them.

Though no rules now with the increasing technology can stop copyright infringement, but it is still better to stay on the safe side by registering your copyright and acquiring trademarks for your logos and business names. Even if you are a blogger, at some point you may feel you need to apply your authority to snub the others.

Who Owns The Copyright of Work Created By A Contractor, A Trap For The Unwary

Who Owns The Copyright of Work Created By A Contractor, A Trap For The Unwary

It’s really basic: ownership of the copyright in work a business pays for can often be critical for successful commercialization of that work. Unfortunately, the U.S. Copyright contains arcane provisions that will often produce a counter intuitive result – leaving full copyright ownership with the contractor. How could this possibly be- Internet attorneys, advisors and businesses cannot afford not to be aware of the applicable laws.

BACKGROUND:

When copyrightable work is created by an employee, the work can become the property of the employer in one of two ways: either by qualifying as a “work made for hire” as defined in Section 101 of the U.S. Copyright Act or by having the employee assign the work to the employer.

A “work made for hire” can be created by an employee or by an independent contractor. If created by an employee within the scope of his or her employment, then all such work is automatically owned by the employer as a “work made for hire.” No written agreement or mention in an employee manual is required, though this may be recommended.

HOWEVER, when work is created by an independent contractor, then the law starts getting strange and, as time has passed, out of touch with reality. The work created by an independent contractor will only qualify as a “work made for hire,” and therefore owned by the employer, IF

(1) there is a written agreement that the work is a “work made for hire” and

(2) the work falls within one of the following categories: “a contribution to a collective work, as a part of a motion picture or other audiovisual work, as a translation, as a supplementary work, as a compilation, as an instructional text, as a test, as answer material for a test, or as an atlas.” When was the last time you hired a contractor to prepare a test or an atlas- If the work does not fall in one of these categories, then even a written agreement stating that the work is a “work made for hire” will not be effective in causing the work to be owned by the employer. In such a case, only a written assignment of copyright will be effective. Computer software, websites, graphic work, and music will often not be considered included in one of the “work made for hire” categories.

Let’s be clear on this, the default under the law is that copyright will be owned by the contractor UNLESS there is a written agreement that the work is a “work made for hire” (if it qualifies under one of the listed categories) or the work is assigned in writing to the employer. This is a counter intuitive result – but that’s the law.

To make things worse, what if a business has all of the correct documents in place with the independent contractor, but the independent contractor, hired a different independent contractor, and did not have the correct documents in place with this second independent contract. Well, you get the picture.

WHAT IS AN INDEPENDENT CONTRACTOR,

There are multiple factors that can be applied to determine whether there is an employment or an independent contractor relationship. Here some of the factors that will be considered and no single factor will be determinative:

1. Does the hiring party have the right to control the manner and means by which the work is created,

2. Who provides the equipment and tools needed to produce the work,

3. Is the hired party working on the hiring party’s premises or on their own premises,

4. Does the hired party have discretion when and how long to work,

5. Is the method of payment hourly or by the project,

6. Is the hired party getting any benefits offered to employees,

7. Is the hiring party withholding taxes,

IMPLIED LICENSE:

If you don’t obtain copyright ownership in work you commissioned based upon the above analysis, then all might not be lost. Usually, when work is commissioned and paid for, then the hiring party and independent contractor understood that the goal of the project was that the hiring party was going to use the work that was created. This would create an implied license. Whereas, a “work made for hire” agreement or a copyright assignment, MUST be in writing, a license (other than an exclusive assignment) does not have to be in writing.

The complications begin when trying to define the scope of use granted by an implied license. For instance, if a website was developed for a business, then the business would have the right to use the website for the purpose for which it was created. However, could the business “white label” the website and license it out to third parties, Could the business modify the website or take components from the website and use them for a different purpose than for which is was originally developed,

BOTTOM LINE:

Make sure you don’t fall into this trap for the unwary, and end up paying a lot for a product that you cannot properly exploit.

Relevant Info on Copyright Protection

Relevant Info on Copyright Protection

Copyright is the security provided to a form of original work against being reproduced unlawfully. This can be any kind of work ranging from writing, movies, paintings, photographs, musical recordings to live performances, sound broadcasts and computer software.

Copyright law gives the owner an edge over the others by authorizing him to replicate the work, generate more works based on the original piece, hand out copies of work for sale or lease and display his work in public. A copyrighted piece can only be reproduced if the owner authorizes another party otherwise an infringement case can be filed against the accused work.

The copyright only covers the overall form or the manner of expression of the idea displayed. It does not deal with the real idea, fact, concept or technique. For instance, when a movie is copyrighted, the final end product is saved from being reproduced by another party without permission but it cannot restrict others from making movies using the same or different techniques.

What pieces can be copyrighted,

Copyright law applies to any form of original work in a tangible form. These include stories on paper, songs on tape and computer programs on disks. Any piece of work that is copyrighted falls in one of the following categories: architectural work; dramatic works including accompanying music; literary works; motion pictures; musical works including accompanying words; pantomimes and choreographic works; pictorial, sculptural, graphic works; sound recordings.

What Copyright law pertains to,

Copyright does not pertain to all kinds of work. For this law to apply, certain conditions have to be considered. The work must be in a tangible form; a hard copy is necessary. If a tangible form does not exist, this Copyright law cannot apply. For instance a speech or performance that was never written or recorded, cannot be copyrighted.Ideas, concepts, procedures, discoveries, devices, methods, etc. are not legible for the application of copyright law.

Similarly short phrases, titles, names, slogans, familiar designs or symbols, lettering, coloring, contents, ingredients, etc. cannot be work that is made up of common property and contains no original authorship such as tape measures, rules, calendars, lists, tables, height charts, weight charts, etc.

Copyright law provides protection against unlawful and replication of original works but only in tangible forms. Though lots of working has already been done to improve this Copyright law, copyright law still faces quite a few challenges. Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time.

Towards Hiring Any Competent Patent Attorney

Towards Hiring Any Competent Patent Attorney

A patent attorney happens to be a law expert who helps out an individual or company to make their improvement as their patent . The patent attorneys are armed with enormous quantity of experience concerning patent law and the process involved in getting a patent. It is really hard to find a fine, diligent and smart patent attorney. Hence before you move ahead to appoint any patent law attorney, it is vital to check a couple of effects as discussed as under . These would just guide you in finding a competent lawyer to deal with your subject of software patents.

Before you appoint any attorney, you must explore around the issue of patents as much you can. By knowing and understanding the basics of this subject along with exploring the aftermath actions and counteractions would help you in understanding the traits which you will be looking in any patent attorney.

The very second steps towards hunting for a right lawyer for your patent subject is to hunt out for least five dissimilar lawyers. Jot them in a notepad and investigate about them thoroughly. Check their experience, see whether they are registered or not, if promising visit their office check their professionalism and their team.

After you carry out an extensive research, you can think of shortlisting the one which suits you the nearly all, this would follow fixing an appointment with the attorney to converse your case in detail along with talking on the terms and situation with the attorney.

Before choosing any attorney better make sure you go for the one who has the engineering background. A blend of engineering and law can make a great lawyer for you which you should choose at any point of time. And engineering background with your relevant patent can be the topmost deal. This will help him or her to recognize your patent in a proper way.

You should select any patent lawyer who can deliver you a appropriate price for the entire bill rather mere telling you effects in bits and pieces . They must be able to check your invention first and go through the way the payment will be done.

You must favor an attorney which comes with an independent specialist patent searcher. Any search who happens to be an in-residence searcher would lead a couple of conflicts of interest thus making effects worse for you.

The last step would be finalizing any patent attorney for your patent application. Once you are satisfied on all the ends, you can move ahead and sign a accurate contract with the attorney for your job. With the above vital steps discussed, you can for sure help yourself in hunting out a competent patent attorney without fail .

3 Killer Copywriting Tips That Work

3 Killer Copywriting Tips That Work

When I sat down to write this copywriting tips article I was going to give you at least ten to fifteen tips and talk a little about each one. But, then I started thinking about what would be most important to me in the sales process. So, I decided that I’d give what I believe to be the three most important copywriting tips and believe me they work.

As a professional copywriter I use a number of different techniques but when it all boils down to it I really start every campaign using these methods. These copywriting tips are the basis for success in every copywriting job that I do.

Top 3 Killer Copywriting Tips.

#1 – Write From First Hand Experience – This is the most important of these copywriting tips. It is vitally important that you do not start working on a piece of copy until you have studied the product.

I don’t mean just glance over it, I mean study.

Make sure that you know and understand each and every benefit and recognized all of the selling points.

Talk to the product developer, talk to buyers, talk to everyone that you can.

If you’ve taken the time to learn everything there is to know about a product creating compelling copy is just that much easier.

#2 – Understand the Market – Determine the demographic that you will be targeting.

Who are they, How old are they, Do they live in a specific geographic location, What is their average lifestyle, The more that you know about your target audience the better you will be equipped to create killer copy directed right at them.

If you can get inside the head of your target audience the world is your oyster, all you have to do is pick the pearls.

#3 – Talk To Your Prospect – When it comes to writing copy there are many copywriting tips that I could give you but the best is to talk to your prospect as if you are talking one person.

Try to write in a conversational tone using words like “I” and “you.”

Sure thousands of people may read your copy, but they only read it one at a time. If you can make your reader feel like you are speaking directly to them, you will make sales.

#Bonus Tip – Outsourcing – If you are new to copywriting, don’t have time to do it, or just don’t have the knack for it then you should think about outsourcing the copy.

A professional copywriter with a strong track record is an option that could mean the difference between the next best thing and yesterday’s news.

Mini Copywriting Tips

Here are a few mini copywriting tips to help you understand the art a bit more.

Make your copy interesting and use as much space as you need, there is no such thing as too much copy.

Avoid trying to be funny since in most cases humor does not translate well in text.

You shouldn’t be afraid to ask for a sale. Try sprinkling call to action in the appropriate places throughout your copy.

Writing killer copy is an art. It takes time to learn exactly how to manipulate the mind of your reader. If you choose to write your own copy learn about the product, the market, personalize your copy, or hire a professional.

This list of copywriting tips may not be huge but I believe that they are the most important that you will ever learn.

Copyright an Overview on the Subsistence of Copyright

Copyright an Overview on the Subsistence of Copyright

Sources of copyright Legislations

We will begin by understanding where the source on copyright comes from and it is the Copyright Designs and Patents Act 1988 (CDPA). It is the CDPA that is the main regulation for both copyright and unregistered design rights.

The Purpose of the CDPA

This really is to provide the owner of the copyright in a work the right to avert others from trying to copy their work.

Classes of Work Safeguarded

An important point to make note of is that only these categories are protected by copyright:

– original literary works;

– original dramatic works;

– original musical works;

– original artistic works;

– films/sound recordings/broadcasts; and

– typographical arrangements of published editions.

This is a closed list hence any works that cannot be found in any one of the categories will not be covered by copyright. As a consequence it is important to decide what (if any), category a given work falls within as the first task of addressing any subject on copy right.

Criteria to Satisfy for Copyright Protection

When faced with a new copyright matter it is critical take into consideration that the work you are involved in must satisfy certain criteria in order to enjoy copyright protection.

The criterion varies according to the category:

– Some but not all works have to be fixed

– In most cases the works have to be original.

– It must qualify for protection under UK legislation.

Once it is established that a work is in line with the above mentined criterion, the next step is to exclude the chance of copyright expiration and then the final step along the way of establishing the subsistence of copyright, is to consider period of time.

Subsistence: Works and the required Criteria for Protection

Work

The first step when addressing copyright is to identify the “work” because without understanding what the work is you cant really address the copyright. In practice, it is commonplace for a single work to incorporate several different works.

Section.1(1) CDPA stipulates the works protected along with the sections following, case law and section 1(1). (up to s.8.) offers some assistance on works mentioned in section 1(1).

The s. 3 definition includes computer software and databases. Examples of works which are held to be literary works are exam papers, application forms, calendars, catalogues and lists of football fixtures.

Database is defined within section 3A: Note how wide the meaning is. It is the “selection or arrangement of the contents” of a database which counts as being a literary work, not its content, unless an item of content happens to qualify as a work in its own right. If the content does not comprise works, it may be protected by database right instead.

Dramatic works: section 1(1a) and s.3:

The definition for dramatic works found in s.3(1): is more of a clarification that dance and mime belong to this category rather than a proper definition of dramatic works. Nevertheless,using case law as a guide it can be seen that dramatic works are a “work of action, with or without words or music” which needs to be performed for its total realisation, therefere it is capable of being performed before an audience.

To illustrate this point be aware that, the script for a play on its own can be explained as a literary work, however the production of that same play performed on stage will be a dramatic work.

Musical works: s. 1 (1)(a)and s. 3

An example of a musical work is the tune for a song (even so,

note the lyrics are not inclusive, as these are a different literary work).

Artistic works: s. 1(1)(a) and s. 4

The scope of artistic work in section s. 4(1) is restricted to the following three categories:

a) Section 4(1)(a): graphic works, photographs, sculptures and collages

No matter the artistic deserve: graphic works, photographs, sculptures and collages all qualify as works. For instance diagrams, maps, charts and plans for example are graphic works,even if they have little or no artistic value and were not intended to be artistic as at when created.

Photograph is defined by the CDPA to take into account new technologies as they develop.

There is no definition for sculpture as such nevertheless there’s a useful guide defining sculptures as a 3D work made by an artists hand

There is no definition for a collage however, as outlined by case law for a collage to exist it’s required that all the many elements be stuck collectively.

b) Section 4(1)(b): works of architecture (such as models)

Fixed structures, parts of fixed structures the models made for buildings just before they have been built are evident category.

Even so architectural drawings are on their own protected as artistic works so a building created by an architect, such as the Beetham Tower Manchester has multiple safeguards.

c) Section 4(1)(c): works of artistic craftsmanship

This category contains items for example furniture, fine jewellery, ceramics and appliqued quilts.

It has been held that such a work must:

– have some visual appeal (be artistic); and

– be made by a craftsperson (someone who exercises skill for making it and takes pleasure in his workmanship).

Sound recordings, films and broadcasts: section 5A, 5B and 6

These are occasionally referred to as secondary works as there will be at least one fundamental literary, dramatic or musical work. As an illustration ,a physical object will usually contain multiple works, e. g. a CD (sound recording) of a symphony (musical work).

The typographical arrangement of published editions: s. 1(1)(c) and section 8

This can be defined as the layout and typesetting of a book, newspaper, journal etc. which qualifies as a published edition of (a new edition of a book isn’t created by just basically reprinting that same book. It is imperative that you note that the typographical arrangement is a work in its own right, distinct from the underlying literary work.

This point can be illustrated by comparing two different editions of the same classic novel close examination will high light many differences in details including the physical appearance of the writing on the page page size, margins, paragraph spacing, typeface, type size, placement of page numbers, headers etc.

Copyright Challenges And Professional Help

Copyright Challenges And Professional Help

For an entertainment attorney who deals on and off with copyright laws and protection policies, it is quite amusing to know how people misjudge the concept of copyright. But then again it becomes the responsibility of those with knowledge to prove this myth wrong. Some people believe in avoiding the use of phrases as “I copyrighted” and “to copyright” completely as it confirms the misconception of its meaning further.

Generally people believe a piece of work is authorized to its owner when it has a registered copyright in the name of its originator. Basically, any piece of work, when created, is completely under the authority of its creator. By the Federal Law, when an idea comes into a tangible form of expression, it automatically has copyright protection. When a story is penned down; when a song, sung is put into notes, it becomes into a tangible form and hence is copyrighted.

Any work in art, design, music, literature or even an exam question paper, is the creativity of the author or originator alone and his sole property from the minute it is created and brought into a copyrightable form. There are certainly lots of advantages of registering a copyright but an unregistered piece of work does not mean that the authority of the owner can be challenged.

Due to piracy everywhere, it is considered better to have a registered copyright. Though it is not a precondition to copyright, a registration makes it easier to convince the others of your possession. In case of an infringement, producing a legally approved document ensures a stronger position in the argument. Another advantage is that any new product being produced will have a lesser chance of similarity with a registered work. When an investor or creator plans a new project, research is conducted to find out more about the existing works in the similar field. If a registered piece is copied it is plagiarism, for an unregistered piece, the originality will be hard to prove.

As an individual is generally not aware of the legal procedures, entertainment lawyers help in the process. Besides, not everyone is allowed to approach the Copyright Office for this purpose. Seeking professional help is a better option as it keeps an eye on the violation of copyright and keeps track of big and little details even if the client is too busy with his own projects and is unable to keep tabs of the protection of his product.